Case Studies

Blu Networks with Sheldon Paul at the helm works with clients to be more than just another vendor. Their services portfolio is designed to provide an end-to-end approach to addressing their customer’s infrastructure and communications problems.

They also work closely with their partners to bring to the table the most current and cost-effective telecommunications solutions.

• Blog (Launch)
• Email List Building (Launch)
• Webinar Series (Launch)
• Website (Update)
• Increase social media presence through content creation strategies
• Business Coaching

Sheldon and his team had been working assiduously to serve their existing clients but wanted the opportunity to increase their visibility both locally and regionally with potential clients. They were also on a mission to educate their audience about their services and provide tangible and practical solutions. They needed to seamlessly find ways to do this in alignment with their overall goals and objectives.

Marketing Dynamics Business Solutions worked with Blu Networks to develop a yearly marketing strategy that was broken down into 90 day or quarterly goals. Each quarter focused on a new growth and visibility strategy and included the addition of an updated website with more focus on the solution-based content, video and webinar marketing, email marketing and direct marketing efforts.

Over the year, the visibility of Blu Networks has grown by over 70% on Linkedin because of weekly posts, videos, and engagement. They have started and continue to grow an active email list on Mailchimp thru email opt-ins and webinar sign-ups. Hosted at least 3 webinars with a focus on industry-specific solutions and have been asked to speak on other platforms with collaborators. Blu Networks continues to share weekly blogs which have bought greater visibility and traffic to the website. They have also revamped their Youtube channel and regularly share solution-driven content that showcases their works and collaborations.

MKGDS currently leads in all marketing and launch sequences.

Mathematic Jr is a platform started by Ameerah Anakaona Bello who is on a mission to improve and enhance how young children are exposed to math by introducing an early and fun abacus-approach to the subject. Their main objective is to unleash this potential so that children can stay ahead in a competitive academic environment. Their innovative methods come from teaching thousands of children the key skills in mathematics early in life.

• Content Strategy for social media, blog and emails
• Visibility Builder using groups
• Launch of Maths club and promotion of workbooks
• Develop ‘pitch’ letters

Marketing Dynamics Business Solutions (MKDBS) created a Marketing Strategy for a 5-week period which included an increased visibility and brand awareness initiative and a content calendar. This included concepts for videos, blogs and emails. MKDBS guided Ameerah in how to schedule and share content with her audience in an authentic and organic way to grow her following and get automatic sales. MKDBS created a launch strategy for black Friday sales and an outline for Christmas promotion. Correspondence to book stores and other collaborative stakeholders were also crafted for the offline promotion of the workbooks.

Ameerah always knew that she sucked at Math, but while teaching her kids she realized, how much Mathematics made her uneasy, and one of the obvious reasons is a psychological aversion towards the subject, along with a lack of practice, and another reason would be the way that she was taught.

“To be honest, Mathematics did make me queasy, uneasy, and anxious. The worse I felt, the worse I performed, and the worse I performed, the worse I felt.” It was a vicious cycle of negativity, and she carried it till she looked at the faces of her kids, anxious, and struck by the same anxiety. The realization hit her hard, and she instantly decided to make some changes for her children.

Ameerah wanted to increase awareness of her brand and get more sales consistently of her products and more members in her Math’s club without spending money on ads and with a clear plan

Over the 5 weeks, MKDBS crafted messages for both Facebook and Instagram. Led in the crafting of a clear message for the new landing page that would draw more clients to the website, blog and add new members to their email list. And developed a clear strategy that allowed Ameerah to make over $1000USD in these 5 weeks.

Scofield Thomas and Nadia ThomasScofield Thomas and Nadia Thomas are the masterminds behind 800- Tech Limited. Their strategy is focused on building long-term business partnerships, understanding the business strategy and delivering technology that enables seamless growth. They utilize strategic and operational ICT tools, to assist in delivering these objectives.

• Social Media Business Profiles (Upgrade)
• Email List (Launch)
• Webinar Series (Launch)
• Blog (Launch)
• Website (Update)

The 800-Tech team was looking for new ways to generate leads while building their brand presence and awareness to key stakeholders. They were challenged with this task at the outset of the pandemic which meant that the ‘usual’ ways of doing business were no longer a viable option. They needed a dedicated team who would generate leads using organic methods.

Marketing Dynamics Business Solutions worked with 800-TECH to develop a 6-month marketing strategy that was broken down into 90 day or quarterly goals. This strategy included lead generation thru cold calling, email list building, blog development, and the launch of a webinar series.  MKDGS created all the marketing materials included email opt-ins, blog, and case study content, and outlined the launch plan for each webinar. MKDGS also wrote and proofed content for the revamped website and the updated Linkedin and Facebook profiles. The owners were challenged to share stories with their audience through the use of weekly videos.

Over the 6 months, the visibility of 800-Tech has grown over 60% on Linkedin and Facebook because of weekly posts, videos, and engagement. The connections made on these platforms are more meaningful and their engagement and reached have doubled. In less than 2 months, they were able to generate new leads and set up online meetings with new stakeholders. To date, they have successfully launched and implemented 2 webinars.

MKDGS currently spearheads content on the FB page, email marketing, blog production, and launching of the webinar series.