This week on the podcast, we're diving into the difference between strategy and tactics. Learn how a strategy is a long-term plan that spans 60 to 90 days, designed to achieve specific business results, while tactics are short-term actions aimed…
In this week's podcast, we dive deep into the importance of not raising your prices on a whim. We explore how increasing your value should be the foundation for any price increase. Learn why it's essential to conduct thorough market…
In this week's episode, we dive into how your ideal client can discover your business. With so many people turning to Google and social media to find solutions, it's essential to position yourself where they are searching. Setting up…
This week's podcast discusses whether your back end is ready to support your front end. In addition to making sure your marketing strategy is intentional and streamlined, if your back end is not set up to support your customers, queries,…
In this week's podcast we talk about if you should be using AI in your business. I encourage my clients to find creative ways to incorporate AI into their daily business operations. But like everything else, it should be used…
In this week's podcast, we examine how well you know your ideal clients. Knowing them well will determine how you speak to them and how you build a meaningful relationship with them. The truth is that you are trying to…
In this weeks podcast we talking about the definition of selling. What it means and what it does not mean. For my clients, I describe selling as showing your audience how your offers can transform their lives in the forms…
In this week's podcast we talk about what it takes to be successful and acknowledge that it goes beyond the pretty front facing part of your business. Success does not happen over night, it happens over time when we…
